Constructing Content Pillars With HubSpot’s Content Strategy Tool
We offer step by step instructions for how to start using HubSpot's new Content Strategy tool to get valuable insights about your identified content pillars.
Using Analytics to Fix Your Marketing Strategy |
We look at two ways marketers can use data to determine what aspects of their marketing strategy they can improve through analytics,
AdWords Update: Dynamic Search, Price Extensions, And More!
We look at some new features in Google AdWords: updated Dynamic Search Ads, Price Extensions on all devices, and Demographic Targeting.
Google Optimize: One More Tool to Learn About Content Communities
Google Optimize. What is it? Learn how to use this new tool to implement the scientific method and determine how to engage with your users.
The #UnboundInbounder visits the Chicago HubSpot User Group
We share three takeaways from the Chicago HUG pillar content creation workshop, featuring HubSpot Academy Content Professor, Justin Champion.
3 Ways to Get Value From Complex HubSpot Workflows
We look at three ways to use workflows to automate complex aspects of your inbound marketing campaigns, bringing more value to you and your customers.
Insights On Twitter Chats and Content Marketing for Healthcare
Learn about the value of joining Twitter chats, with notes from a recent conversation about the health care industry's involvement in content marketing.
5 Marketing Lessons I Learned From Joining a New Social Network
We share the marketing lessons we learned from joining Musically, an app that lets users create and share short music videos.
Google AdWords Update: Automated Call Extensions
We look at a recently announced change to Google AdWords, in which call extensions will be added to ads automatically, and how it will affect your PPC strategy.
Your 2017 SEO Strategy: Get Mobile, Go Local, Use Video
We look at the three areas of SEO that will be important in 2017: mobile, local, and video. Learn how to prepare for what the coming year will bring!