Generative Engine Optimization (GEO): Creating Content For AI-Search
Generative Engine Optimization (GEO) boosts your content's visibility in AI search. Discover 5 key strategies for platforms like Perplexity and Gemini.
The Continuing Rise of Zero-Click Search (and What You Can Do About It)
In a zero-click internet search environment, your website needs to be fully-optimized for every organic click - here's what you need to do..
The Google Leak and Creating Content That Doesn't Suck
This year's leak of Google's internal SEO documents underscored the need for web content that doesn't suck. But here's what else we learned...
AI Content Marketing: A Cautionary Tale
Here's what happened when a marketer tried to use AI exclusively, to write a blog post on website accessibility.
Making ChatGPT Sound More Human – Guidance for Writers
ChatGPT is an innovative platform for enhancing your writing, but here are a few ways to help from losing your “voice” while using it...
