Transforming Content Management for Marketers with Optimizely SaaS CMS 

Staying ahead in the digital world requires tools that not only keep up but push boundaries. Enter Optimizely SaaS Content Management System (CMS), a groundbreaking platform designed to elevate your digital experience strategy with unmatched flexibility and power. Whether you’re a marketer, designer, developer, or content editor (or all the above), this new offering from Optimizely will transform how you approach content management.  

A New Era in Content Management 

Optimizely has long been a leader in the digital experience platform (DXP) space, and the launch of their SaaS CMS with the all-new Visual Builder underscores their commitment to innovation. This isn’t just another CMS; it’s a leap forward in how we can manage and deliver content. A big win for marketers! 

Why Optimizely SaaS CMS Stands Out 

• Optimizely CMS offers a choice between SaaS (Software as a Service) and PaaS (Platform as a Service) solutions, catering to diverse organizational needs. Whether you need the simplicity of SaaS or the customizability of PaaS, Optimizely has you covered.  
• Their Visual Builder empowers marketers to create personalized experiences effortlessly. Its intuitive interface and customizable elements remove technical barriers, enabling dynamic content creation and efficient reuse. 

• With Optimizely SaaS CMS, businesses can enjoy higher velocity and productivity. The streamlined workflows and easy-to-use tools mean faster turnaround times and more impactful digital content. 
• The platform’s simple, transparent pricing and lower total cost of ownership (TCO) make it a cost-effective choice for businesses looking to maximize their ROI. 

• The SaaS model ensures continuous innovation with automatic updates, keeping your digital strategy ahead of the curve without the hassle of manual upgrades. 
• Its scalable, modern architecture supports growth, adapting seamlessly as your business expands. 

Visual Builder: The Heart of Optimizely SaaS CMS 

The Visual Builder is a game-changer, offering: 

• Customizable Styling Options: Take control over the look and feel of your website, from fonts and colors to layouts, all within the Visual Builder UI. 
• Custom Elements: Create and manage reusable components like buttons, banners, and hero sections directly in the UI or code, enhancing both flexibility and efficiency. 
• Template Management: Develop reusable templates for various page types, allowing for easy updates across multiple instances with a single edit. 
• Element-Level Interaction in Preview: Test interactive elements like forms and buttons in preview mode, ensuring a seamless user experience before going live.  
• Customizable Multi-Step Workflows: Design approval processes that match your team’s unique needs, improving collaboration and efficiency.  

Powered by Optimizely Graph (GraphQL) 

The Optimizely Graph, leveraging GraphQL, enhances the platform’s capabilities with features like: 

• Search, Query, Publish Content Everywhere: Deliver content to any channel – websites, apps, and more. 
• Semantic Search: Quickly find the content you need with intuitive search functionality, saving valuable time. 
• Content Sources: Pull data from external sources like product catalogs or CRMs directly into your website, enriching your content strategy.  

Solving Real Business Problems 

Optimizely SaaS CMS isn’t just about technology; it’s about solving real business problems: 

• Boosting Engagement and Conversion: By empowering marketers with tools to easily create personalized experiences, businesses can enhance user engagement and drive higher conversion rates. 
• Streamlining Operations: The platform’s efficient workflows and reusable components reduce the time and effort needed to manage content, allowing teams to focus on strategic initiatives. 
• Adapting to Change: With continuous updates and a scalable architecture, Optimizely SaaS CMS ensures your digital strategy remains agile and responsive to market changes. 
• Improving Collaboration: The customizable multi-step workflows facilitate better collaboration across teams, ensuring that content is approved and published swiftly and accurately. 
• Reducing Technical Debt: By moving to a SaaS model, organizations can significantly reduce their technical debt, avoiding the complexities and costs associated with maintaining on-premise solutions. 
• Enhancing Data Integration: With the Optimizely Graph, integrating external data sources becomes seamless, enabling richer and more informed content strategies.  

Why Make the Move? 

Switching from your current CMS to Optimizely SaaS CMS can seem daunting, but the benefits far outweigh the challenges: 

• Future-Proof Your Operations: Continuous innovation ensures that your CMS evolves with industry trends and technological advancements, keeping you ahead of the competition. 
• Cost Efficiency: Lower upfront costs, reduced TCO, and transparent pricing make the financial case for switching compelling. Plus, scalability means you only pay for what you use, aligning costs with growth. 
• User Empowerment: The intuitive Visual Builder reduces reliance on IT for routine content updates, empowering marketing teams to take charge of their digital presence. 
• Enhanced Security and Compliance: SaaS solutions are managed by dedicated teams ensuring high standards of security and compliance, giving you peace of mind. 
• Seamless Integrations: Optimizely SaaS CMS integrates effortlessly with your existing tech stack, ensuring a smooth transition and continuous operation. 

Optimizely SaaS CMS marks a significant advancement in the world of content management. By offering a blend of flexibility, efficiency, and continuous innovation, it addresses key challenges faced by organizations today. Whether you're looking to enhance digital experiences for your audience or improve operational efficiency, Optimizely SaaS CMS provides a robust platform to support your goals.  

Recommended Reading

Interested to learn more about the new Optimizely Saas CMS? Here are some other resources:

Information on Optimizely CMS (SaaS)

Video: Next Generation Optimizely CMS

Optimizely Launches new SaaS CMS by Kim Davis