Gartner’s WCM Magic Quadrant Includes EPiServer and Ektron

In our connected world, it’s important for companies to take advantage of available technologies to ensure that their website it meeting their business goals. Choosing the correct Web Content Management (WCM) platform is essential, but determining the best choice among the myriad available options can be difficult. Luckily, resources are available to help company stakeholders make that decision.

Gartner has released their 2014 Magic Quadrant for Web Content Management, and WSOL is excited to see that some of our partners have been included as Visionaries, demonstrating that they are a good choice for companies who want to take advantage of the latest WCM tools.

What is Gartner’s Magic Quadrant?

Gartner, the world’s leading information technology research and advisory company, has leveraged its client base, the Global 3000, to gather information about the top WCM platforms and determine how well they meet their stated claims about product capabilities and features. Using this data, they divide the top vendors into four categories:

• Leaders – Companies who dominate in one or more technologies or vertical markets and are positioned with a clear vision for the future.
• Challengers – Solid vendors that perform well for many enterprises, but the question of whether they are positioned to succeed in the future is not clear.
• Visionaries – Forward-thinking companies who have a vision for where the market is going, but need to increase their ability to execute.
• Niche Players – Vendors who focus successfully on a small segment of the market, but due to this narrow focus, are less likely to innovate or outperform others.

In addition to placing vendors within these categories, Gartner’s report provides information about each company’s strengths and any cautions that potential customers will want to be aware of. This provides companies looking to utilize a WCM platform with a wealth of information about which vendor can best meet their needs.

How WSOL’s Partners Rank

EPiServer

Of the vendors that WSOL partners with, we are excited to note that EPiServer has been ranked as a Visionary for the fifth year in a row. Gartner’s report makes note of EPiServer’s “intuitive user interface and rich set of functional capabilities,” as well as mentioning the benefits of the Add-on Store and EPiServer Find.

Bob Egner, EPiServer’s Vice President of Product Management, said, “We are very proud of our inclusion as a Visionary in the Gartner Magic Quadrant, and we recognize the lengthy requirements and consideration that goes into its creation. We’re really proud of what we’ve accomplished in the digital marketing and e-commerce space, and by staying current with the pace of technology growth, we want to provide our users with the tools to experiment with new ideas, execute them rapidly, and learn and act from the results. We look forward to continuing to work with our customers to provide solutions for their current and future needs and help them stay one step ahead of industry trends.”

Ektron

Ektron has also been ranked as a Visionary, for the second year in a row. Gartner praises Ektron’s emphasis on digital business and mentions its focus on marketing, as well as the Digital Experience Hub (DxH) that can integrate Ektron with third-party systems. This continued ranking in the Visionary category demonstrates that Ektron is continuing to innovate and work with their clients to provide WCM solutions that will help them create the best online experiences for their users.

How Do I Use This Information?

Every company, from major corporations and organizations to small businesses, needs to be able to take advantage of the opportunities available online or risk being left behind as the rest of the world moves on. Choosing the best WCM platform is only one part of determining the best approach for your online strategy. Gartner’s recommendations are helpful, but they are only one part of the decision process. Ideally, you’ll want to consider your business needs and define your goals before selecting the platform you will use going forward. Performing Discovery can help you determine your needs and what approach to take, including which platform will provide the best solution. By taking your needs and goals into account and selecting the ideal platform to meet them, you will be prepared to take advantage of all the online opportunities that become available in the future.

Image Source: Gartner (2014)