Generative Engine Optimization (GEO): Creating Content For AI-Search
Generative Engine Optimization (GEO) boosts your content's visibility in AI search. Discover 5 key strategies for platforms like Perplexity and Gemini.
The Continuing Rise of Zero-Click Search (and What You Can Do About It)
In a zero-click internet search environment, your website needs to be fully-optimized for every organic click - here's what you need to do..
The Google Leak and Creating Content That Doesn't Suck
This year's leak of Google's internal SEO documents underscored the need for web content that doesn't suck. But here's what else we learned...
AI Content Marketing: A Cautionary Tale
Here's what happened when a marketer tried to use AI exclusively, to write a blog post on website accessibility.
Universal Analytics Sunset and Handling Your Historical Data
Universal Analytics (UA) will sunset in July of 2024 and here's how to determine what to do about your website's historical data.
Website Content Migration and Knowing What to Keep
With website migrations not all content should be moved. Here are the first critical steps to begin analyzing your content prior to migration.