The news recently broke that Episerver has acquired Peerius, a powerful omnichannel personalization solution that utilizes real-time predictive and adaptive analytics and machine learning to anticipate customer intent and deliver highly individualized interactions. With this acquisition, Episerver is looking to expand its already versatile content management and eCommerce capabilities, eliminating the need for some other platforms and providing a true “all-in-one” solution for digital marketers.
We’ve previously written about how Episerver can be used to deliver a contextual, personalized experience for a site’s users, and how uniting multiple disconnected systems can facilitate this personalization. Let’s look at some of the reasons we’re excited about the additional power and flexibility that Peerius brings to Episerver:
1. It’s Cloud-Based
Whether you’re hosting Episerver on premises or using the Digital Experience Cloud, Peerius offers “plug and play” integration without the need for additional infrastructure. This means that digital marketers can make the decision to move forward with this integration without the need to involve other IT groups. Getting this powerful solution up and running quickly and easily decreases the time to market for the strategies that marketers can begin to implement, and it allows them to react quickly as they continue to update and refine their campaigns.
2. It’s a Big Deal for Episerver Commerce
Episerver Commerce influences approximately $18 billion in annual eCommerce revenue today, and the addition of autonomous personalization is only going to exponentially increase this number. By adding features like predictive product selection, predictive reorder durations, advanced product segmentation, and intelligent customer retargeting, Peerius will allow site owners to create a truly contextual experience and increase their online sales.
3. It’s Also a Big Deal for the Episerver CMS
In addition to the advantages that it brings to eCommerce, Peerius also provides powerful capabilities for personalizing site content. With this system, content editors will be able to create predictive blog post recommendations, predictive personalized calls-to-action, personalized landing pages, and much more. All of these features will help drive customer engagement through a truly personalized experience that provides the most value for each individual site visitor.
Creating a Personalization Strategy
Episerver’s personalization capabilities were already powerful, and the addition of Peerius takes them to the next level. However, it’s important to have a strategy for this personalization, ensuring that you are using these features in a way that delivers the right content to the right person at the right time. If you’re looking to implement personalization on your site, we can help? Please contact us to speak to a Solutions Engineer, and we’ll work with you to build a digital strategy that will increase the ROI of your online efforts. We look forward to helping you find success!
