About Us

Making the Web a Better Place Since 1995

We are tech-savvy, tough-loving optimists. We are friends. We are family. We’re internet dreamers and problem solvers who work hard, move fast and never stop learning.

We are Diagram.

We build amazing digital experiences for clients we love. Together, we’re on a journey to help the web reach its awesome potential. And every journey needs a map. Every website, a blueprint. A plan. A Diagram.

Meet the Team Careers

Our Values

Great digital experiences start with people.

We put people at the center of all of our work.

We believe in a human-centered approach to technology and design. This means we focus on the person on the other side of the screen, their needs, limitations, goals and the techniques we can apply to provide them with an amazing digital experience.

Good ideas want to be freed.

We seek knowledge and share it.

Everyone on the team is encouraged to offer their ideas and contribute to the success of the client. It’s through this type of transparency and communication that the best ideas are born.

Our job isn't done until it's done right.

We do whatever it takes to do right by our clients and the world.

When we complete a job, we follow the same principles: best practices in code and design, never compromising on accessibility and performance, and no crucial corners cut to save time or effort.

Change is inevitable.

And we're ready for it.

We haven’t been in business for over 20 years by standing still. The digital industry is in a constant state of evolution and if you’re trying to remain relevant with your digital strategy, you must embrace change.

Upcoming Events

Come and meet us, virtually or in person, at one of these upcoming events. Whether its a conference, meet-up, or an online webinar to hear our thinking on relevant topics in the industry, we'd love to connect with you!

Apr

Webinar

Turning Higher Ed Website Visitors into Applicants: The Power of Personalization & First-Party Data

April 16, 2025 at 12PM CST

Zoom

In this webinar, we’ll explore how colleges and universities can maximize their existing website traffic by implementing smarter engagement strategies and leveraging data-driven insights. Learn how institutions are preparing for a cookieless future, integrating the right technologies, and turning prospective students into applicants with the power of personalization.

May

Meet-up

Smart Marketing Happy Hour: Turning Website Visits into Results

May 7, 2025 at 5:30PM CST

Naperville, IL

Let’s have drinks and talk marketing! Join us on May 7th at 5:30PM at our Naperville office where we ditch the fluff and dive into real strategies that help turn website traffic into meaningful action.

May

Conference

UMBRAAD

May 15, 2025 at 3AM - 5AM CST

Online

There are still knowledge gaps around accessibility issues and many barriers and hurdles still exist when building and developing websites. UMBRAAD is an opportunity for Umbraco and web practitioners to get together, learn and discuss accessibility in general, find out what's happening with Umbraco accessibility and to pick up any tools and techniques that may help them improve the accessibility of their sites.

May

Conference

Open Source North Conference

May 29, 2025

St. Paul, MN

Open Source North (OSN) is a one-day, regional tech conference that focuses on enterprise application development.

Jun

Conference

Umbraco Codegarden

June 18 - 20, 2025

Odense, Denmark

Codegarden is a gathering of Umbraco developers, users, and lovers from all over the world...but not your average tech conference.

Oct

Conference

Umbraco US Festival

October 2 - 3, 2025

Chicago, IL

If Umbraco is part of your business or if you're curious about how Umbraco can escalate your digital business, this is an event you don't want to miss! Whether you are a business professional, a web developer, a partner, or a hybrid of all of these, this event is for you!

Boot-strappin' from the start.

When we started this company, we knew the future would be digital. And here we are, over 20 years later, still proudly independent, family-owned and going strong. Technology continues to evolve, and so do we. Whatever the future holds, we’re ready.

You simplify all the complicated stuff. You keep us on track and have helped move our whole web program ahead in amazing ways. We’re so grateful to have you as a partner.

Angela, Krueger International

Our Office

Work. Where it Makes Sense.

While we're based in Naperville, IL, our employees can be found from California to Massachusetts and a bunch of states in between. Our work-from-anywhere approach embraces the belief that the best work happens where you need it to, whether that's from the office, your home, or somewhere in between. Our office is pretty sweet though.

See for Yourself

From healthcare to government to manufacturing, learn about the projects and awesome results we produce for our clients in real life.